Lucy Ellis is a global brand leader specializing in the transformation and growth of drinks brands with unrealized potential. With experience spanning Sipsmith, Lobos 1707, Cotswolds Distillery and Sagamore Whiskey, she has built a career at the intersection of brand strategy, creative direction and commercial growth.

Currently Senior Global Brand Manager for Sagamore Whiskey, Lucy is central to the brand’s market strategy and positioning, and leads the development and execution of its global marketing agenda. Her work focuses on identifying the core truth of a brand, clarifying who it should serve and why it should matter, then translating that into distinctive positioning, compelling consumer experiences and commercially effective execution.